Twitter Branded Expedition
During the middle of the semester, a field trip outside of class will be conducted. This expedition has the objective to see, hear, feel, smell, (taste), experience the branded experience. Industry experts claim that the branded experience is unique to a brand and most difficult to imitate for competitors. Such a strong competitive advantage is worthwhile to pay special attention to as we understand more about branding. This will be held outside of the classroom, which makes the experience truly instantaneous and collective. Moreover, without knowing beforehand which exact store to go to, a certain level of suspense is created.
Want to find out more? Send us an email ...
Want to find out more? Send us an email ...